Experience

• Director of Styling and Creative, Betabrand

  Apr 2022 - Aug 2023

  • Produced, styled, and art-directed all creative for ecomm, including on-model and laydowns
  • Was a key creative lead in relaunch of brand to a more elevated presence
  • Oversaw all casting and worked closely with agencies on talent

• Senior Manager, Levi Strauss Americas Brand Environment

  Jul 2010 - Jul 2020

  • Oversaw all 3-D creative elements for U.S. Mainline doors, including styling for top store and flagship windows, in-store installations, visual merchandising, signage, and campaign imagery
  • Art directed and produced video shorts to accompany Levi's® X collaborations (Star Wars, Hello Kitty, Stranger Things, Peanuts, Nintendo, Google Jacquard)
  • Collaborated with Creative Services (Graphics and Art Direction teams), Marketing, and Store Design teams to ensure seasonal message was communicated seamlessly through
  campaign and product launches
  • Managed team of graphic design, production, and external vendors in a fast-paced, deadline-driven environment. Managed annual 3-D budget.
  • Creative director for retail brand music and curation of monthly store mixes.
  • Ongoing international travel to participate in new store openings and remodels with a focus on training and development of field teams
  

• Visual Merchandising Manager, Women's, Old Navy

  Jan 2005 - Mar 2010

  • Created elevated and innovative in-store experiences through styling and visual merchandising
  with a focus on ease of shopping and customer navigation
  • Integral in the launch of Project One concept store, which was introduced in over 250
  stores in 2010
  • Launched and grew 5/10/15 Shop, in which every item was $5, $10, or $15, in light of retail
  opportunities within value-conscious pricing.
  • Managed large-scale Maternity project, converting over 450 Maternity stores to a smaller
  space to maximize GM profit per square foot